Meaning first, beauty second
Pretty words without clear meaning are just noise. I always start with the basics: what you do, who it's for, and why it matters. The eloquence comes after.
Approach
I don't just write copy — I help products explain themselves
What matters to me is that your content doesn't just fill space on a page — it actually works. So someone reads it and thinks: "These people know what they're doing. I want to talk to them." That's exactly how good copy should feel.
Every block of text earns its spot
If a paragraph doesn't resolve a doubt, answer a question, or move the reader forward — it's dead weight. I like copy that's lean and precise.
The tone should feel like talking to a smart friend
Even in the most complex niches, you can sound human. No corporate jargon, no marketing nonsense, no phrases that nobody would ever say out loud.
Trajectory
Approach
- 2015–2020 - Editing, SEO, product writing. Started with the fundamentals: articles, commercial pages, editorial processes. Built experience at the intersection of complex topics and real business needs.
- 2020–2024 - Content strategy for B2B and complex niches. Moved into more systematic work: strategy, case studies, reputation content. Realized my sweet spot is explaining things that are hard to explain.
- 2025+ - Independent practice and The Fab. Building The Fab as Founder & CEO while growing my personal practice. Focus: copywriting, ghostwriting, narrative systems, and everything that helps strong projects sound more convincing.
Portfolio
A compact view of my experience and strongest execution areas
Only the most useful signal is included here: editorial leadership, content strategy, email marketing, complex B2B and EdTech products, metrics, and team management.
11+ years
in commercial writing, editing, and content marketing
200+
published pieces across editorial and client work
150,000
subscribers in one EdTech email-marketing program
7.8%
paid conversion in one education funnel
Selected experience
Roles that show the profile most clearly
This is not a full resume. It is a filtered portfolio view focused on strategy, editorial systems, product thinking, and measurable outcomes.
OIPP
Email marketer
Owned the full email-marketing cycle for an EdTech platform with a 150,000-subscriber base.
- Built 12 trigger sequences across nurture, upsell, and winback
- Segmented the base by behavior, intent, and psychotype
Crypto Academy
Editor-in-chief
Built content strategy, unit economics, and agile processes from scratch together with the founder.
- Reached break-even in 8 months
- Launched 4 education funnels with 7.8% paid conversion
Hacknem
Editor
Managed a team of 15 writers, set T-concepts and KPIs, and shaped content strategy and editorial policy.
- Raised CTR from 9% to 11.5% through topic scoring
- Cut production cycle from 3 days to 1 day
Freelance
Copywriter and marketer
Worked across investments, real estate, software, management, and marketing. Built an early portfolio and recurring client base.
- 120+ completed tasks with an average client score of 4.9/5
- Commercial copy, news writing, SEO content, and editing
Core strengths
What I can own for a project
Content strategy and editing
Website structure, editorial direction, narrative clarity, tone of voice, case studies, articles, and the trust layer behind them.
Email, funnels, and distribution
Trigger sequences, segmentation, nurture logic, and content that stays connected to product and marketing goals.
Complex domains and technical fluency
Investments, finance, software, EdTech, management, and marketing. I also hold a software engineering degree from MIPT.
Quick facts
- Based in Moscow, open to relocation
- Native Russian, C1 English
- Website copy, case studies, articles, email flows, scripts, and social content
- Telegram: @Al_stonck, email: biznes.albert@bk.ru