Cases
Real projects, real results
These aren't polished portfolio pieces for show. These are projects where the right words and content strategy genuinely moved the needle — on sales, trust, and how the brand was perceived. See for yourself.
The Fab
The Fab: when the website itself becomes the best argument
For The Fab, I built positioning, site architecture, and the entire content system from scratch. Trust here is earned through clarity, structure, and strong case studies — not loud claims.
- The Fab became the flagship proof case in the portfolio
- The first screen explains the offer in seconds and removes unnecessary questions
Impact Capital
Impact Capital: when marketing and HR finally started speaking the same language
I helped Impact Capital bring order to their communication: connected marketing and HR into one clear system, reworked LinkedIn and job copy. The result — 5× more vacancy views, +670% LinkedIn CTR.
- Vacancy views increased 5×
- LinkedIn CTR grew by 670%
MoveMint
MoveMint: how content became the #1 sales channel
Built a multi-channel content system for a relocation business: YouTube, VC.ru, Telegram guides, and white papers working as one trust engine. CPL dropped from ₽940 to ₽260, and 81% of deals closed after the first call.
- CPL reduced from ₽940 to ₽260
- 81% of deals closed after the first call